Germantown Arthaus
Brand Identity, Motion Design, Social MediaTeam
Creative Director- Erin McKnight
Copywriter- Evan Wickersham
Designer- Zach Stremmel
Germantown Arthaus is a non-profit organization dedicated to promoting accessibility to the arts for young children and teenagers. Their primary goal is to equip young individuals with a solid foundation to enhance their prospects in the professional world.
When they approached us, they were in the midst of renovating a building they had acquired, intending to establish their headquarters. The space would also house a café, learning center, artists in residence, and more. The Arthaus required a more sophisticated brand system and structure to attract donors and successfully complete the project.
To meet this objective, we leveraged their mission to develop a visual concept called "building blocks." By incorporating geometric shapes and vibrant jewel tones, we redefined their visual language and brand architecture.
When they approached us, they were in the midst of renovating a building they had acquired, intending to establish their headquarters. The space would also house a café, learning center, artists in residence, and more. The Arthaus required a more sophisticated brand system and structure to attract donors and successfully complete the project.
To meet this objective, we leveraged their mission to develop a visual concept called "building blocks." By incorporating geometric shapes and vibrant jewel tones, we redefined their visual language and brand architecture.
