Golf le Fleur
Brand IdentityFashion is an ever-changing and creative industry, currently witnessing a fascinating fusion of luxury and streetwear. Inspired by Tyler, The Creator's clothing brand GOLF, I embarked on designing its visual identity with a luxury high fashion perspective.
The process began by analyzing Tyler's existing brand and merging it with elements reminiscent of renowned luxury brands like Dior and Yves Saint Laurent. I also drew inspiration from smaller boutique luxury brands such as Acne Studios and Drole De Monseur. Considering Tyler, The Creator's vibrant personality and hyperactive nature, I envisioned a unique visual identity that would capture his essence.
To establish a distinctive brand language, I opted for a combination of sans serif and serif typefaces. This choice effectively conveys a sense of both the old and the new, visually juxtaposing them while also reflecting the fashion industry's tendency to revive and repurpose styles from the 80s and 90s.
The process began by analyzing Tyler's existing brand and merging it with elements reminiscent of renowned luxury brands like Dior and Yves Saint Laurent. I also drew inspiration from smaller boutique luxury brands such as Acne Studios and Drole De Monseur. Considering Tyler, The Creator's vibrant personality and hyperactive nature, I envisioned a unique visual identity that would capture his essence.
To establish a distinctive brand language, I opted for a combination of sans serif and serif typefaces. This choice effectively conveys a sense of both the old and the new, visually juxtaposing them while also reflecting the fashion industry's tendency to revive and repurpose styles from the 80s and 90s.
