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APTHCRY RE-BRAND

Social Media, Brand Photography, Print Media


TEAM CREDITS:

Creative Director- Erin McKnight
Copywriter- Sean Nelms
Designer- Zach Stremmel APTHCRY, the brainchild of visionary founders Seth Fowler and Osman Cueto, revolutionizes the world of clothing with its focus on socks and everyday essentials. When they approached us, seeking assistance in revitalizing and defining their brand and visual identity, we knew we were embarking on an exciting journey with a dynamic company poised for rapid growth.

As we delved into APTHCRY's story, we found ourselves captivated by their unique collaborations with YouTubers and talented artists. Their mission to craft the perfect sock for every occasion ignited our creative spark, inspiring us to envision the brand as wearable art, akin to exquisite, ready-made art pieces. Embracing their infectious passion for streetwear and street culture, we sought to infuse these elements into every aspect of their brand identity.







New York, NY
Senior Designer
Art Director