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Boyds 85th Anniversary Campaign

Brand Campaign, Print Media, Digital, Logo Design


TEAM CREDITS:

Creative Director- Karolina Davis
Copywriter- Sean Nelms/Evan Wickersham
Designer- Zach Stremmel/Hannah Lee
BOYDS Philadelphia, a treasured family-owned luxury emporium renowned for its bespoke suits and avant-garde trends, embarks on a momentous 85-year milestone. Collaboratively, we embarked on a commemorative campaign that intricately weaves together their storied history and their unwavering commitment to the art of tailored perfection.

Our creative odyssey unfurled amidst the tapestry of vintage print ads and evocative snapshots of the store's evolution. The palpable presence of tailor slips whispered stories, and the resolute dedication to serving clients impeccably echoed through the store's hallowed corners. These captivating nuances coalesced to kindle the creation of the 85th-anniversary seal, an emblematic thread woven into every facet of the campaign.

Various visual executions and touchpoints include; the 85th-anniversary seal, gifts with purchase, print mailers, digital and social assets, and billboard executions.




















New York, NY
Senior Designer
Art Director