JUNK DRAWER  (COMING SOON)EXPLORING UNCONVENTIONAL AVENUES TO COMMUNICATE NARRATIVES.
Project Name
BACK

COLLINA STRADA  x  CONVERSE

Photography, Art Direction, Social Media


TEAM CREDITS:

Creative Direction — Phuong Nguyen
ACD — Xavi Ocana
Design — Zach Stremmel (Me)
Photographer — Adam Powell
To celebrate the launch of Collina Strada x Converse, we’re documenting the party: a real-life take on the “Party of Your Dreams.” The world of Collina Strada is whimsical and unexpected, and the photography should keep that spirit while staying rooted in real people and real moments.

Shoot it like a guest with a great eye. Mix candid interactions, playful portraits, product details, and spontaneous moments as the night unfolds, with an emphasis on the styling, the people, and the small touches that make it feel personal. We want the photographer’s own point of view to come through.

The custom charms are our visual thread. Look for them throughout the night so they build across the carousel, appearing a little more with each swipe and rewarding people who keep looking.








New York, NY
Senior Designer
Art Director