Art Director- Shani Pleasants
Producer- Brian Martinez
Designer- Zach Stremmel
Jordan Brand launched the "Love, Hurts" campaign to celebrate Jalen Hurts after his MVP performance in Super Bowl LIX. The campaign, revealed right after the Eagles' win, featured a commercial addressing Hurts’ critics and highlighting his resilience.
To bring the campaign to life, we introduced the "Bird Gang Bites" food truck, serving free cheesesteaks and distributing posters, packaging, and custom print collateral. This activation reinforced the campaign’s presence in Philadelphia, blending brand storytelling with community engagement.